Expert Copywriting
for
Early Childhood Education &
Motherhood
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Welcome!
I’m SO happy you’re here.
You made it. Take a deep breath. Your WORLD is about to CHANGE.
YOU are here because you are a strong, successful business owner.
YOU have a passion for creating incredible products for babies, children, mothers, and families.
YOU have a vision for creating a sustainable & organic lifestyle for all children and mothers.
BUT…
You DON’T have the TIME to write:
Blogs
Newsletters
Website content
Emails
Social Media ads
Product descriptions
…the list goes on.
You have SO MUCH TO DO to run your business, and you shouldn’t have to worry about online marketing, SEO, writing expert copy, and in-depth content research.
And let me guess, you’re a working parent balancing it all…Am I right?
Me, too!
Hi! I’m Vanessa, a dedicated professional parenting copywriter
for
Early Childhood & Motherhood.
And I can’t wait to help you.
Samantha M. — CEO, ByeByeCry
“The first time Vanessa wrote for me, I cried tears of joy. Vanessa took my very own delicate story and brought it to life as if she lived through it herself. Vanessa naturally stepped into my shoes and was able to finesse my experience beautifully. You know you have an amazing copyrighter when a story is told better than you could have told it yourself. She hits the nail on the head every single time. Vanessa is a true talent and a complete expert in the Motherhood Copyrighting Space! Anyone who chooses to work with her will be lucky enough to witness the magical feeling firsthand!”
I LOVE working with my clients! The feeling is mutual. 🫶
Hear some more rave reviews from current and past copywriting clients below or by clicking on “Kind Words” in the menu!
“My Heart is in the Work.”
— Andrew Carnegie
What You Have…
Early Childhood Products that all children deserve to enjoy
Organic materials thoughtfully designed
Sustainable ideas for families to explore
Toys, Clothing, Educational Materials that you know families need
Also…
Motherhood experience and expertise to share with others
A love and passion for sharing your gifts
A vision for your business to connect with people around the world
Parenting advice that will benefit children and caretakers
What You Need –
a Professional Copywriter
Here are a few things to look forward to when we work together:
Increased traffic on your website through Search Engine Optimization (SEO)
High sales numbers that match the amount of work you’ve put into your business
Research-based copy that delivers consistent customers right to your virtual doorstep
Exceptional editing to take your mind off of grammar, punctuation, and formatting issues
High-quality images that are royalty-free
A way to connect to new customers through your online business
Do I Need an Early Childhood Copywriter?
I currently support clients in these areas with expert online marketing strategy:
Early Childhood Toys
As a mom myself, I am passionate about supporting companies and businesses that offer unique, quality children’s toys by writing expert copy that brings more moms (and families) to your site.
Organic Products
This is my heart and soul… As a mom, I am both able to provide my expert copywriting services AND a consumer’s view when engaging with your products.
Education Materials
I have a M.A.T. degree in Early Childhood Education and nearly a decade of classroom and administrative experience. This is personal for me, and I look forward to providing a personal experience for YOU!
Nursery & Bedroom Design
Home is where the Heart is. And a child’s bedroom is such a special part of a home. If you have nursery and bedroom space design products, you need to have competitive and compelling product descriptions and designs to go with your masterpieces.
Baby Food
Oh, Baby! The purees. Baby-Led Weaning. Solids & formula. There is such an incredible market for delicious, healthy baby food. You need your product to reach the hands – and mouths – of babies. To do so, you need yummy writing.
Crafts, Artwork, & Much More
Whether you have handmade crafts, art supplies for children, or one-of-a-kind creations for early childhood learning, you need tailored writing to truly connect with your target audience and increase your sales.
Who Needs a Motherhood Copywriter?
Early Childhood & Motherhood copywriting often go hand-in-hand.
I am equally passionate about supporting Motherhood clients in these areas with expert online marketing strategy:
Mom Blogs
I LOVE reading blogs written by mothers. More importantly, I LOVE writing expert copy that showcases the tone and vision of a personal blog. Blogs need consistent updating and care and are at the top of my list when supporting clients.
Organic Products
Moms deserve organic materials, too! Maybe it’s a 100% cotton robe that a mom-to-be can pack in her hospital bag. Or special oil to soothe stretch marks. Your products deserve to be in her hands.
Parenting Guidance
As a new parent, I know that I both welcomed and needed information on all things parenting. But parenting help is not just for new parents; if you have a book, articles, or resource guide for parents, you need a copywriter!
Health & Wellness
Are you spreading the word that a healthy family begins with healthy parents? Exercise, diet, and mental health are all important factors when reaching parents in the wellness community. Having clear content communication is equally as important when talking about health.
Online Courses
The market for online instruction is skyrocketing. You can reach so many people! Course creation, however, is very time-consuming. That’s where I come in. Dedicated writing for modules and lessons is the key to your success as an educator.
Motherhood support
A doula, lactation consultant, or life coach are just a few examples of important people who provide support for mothers. If you do, you will benefit from working with a copywriter so that your support can reach many more moms as you increase your own client base.
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Kind Words from My Clients
Hear what my copywriting clients are saying – and what you have to look forward to when we work together!
“As Managing Editor, I work with loads of freelance writers all over the country, and Vanessa is one of my favorites to work with and one of the first people I always offer assignments to. She always delivers great copy, that's thoughtful, fun to read, ontime (or early!), and hits all the assignment/brief elements. She's not only a great writer, she understands how to incorporate SEO and formatting details and is at home with CMS systems. I love working with her.”
— Meghan R. — Managing Editor of Mommy Poppins
“Vanessa is an outstanding copywriter. She supports with high-level document review and revision, including student report card comments. Our documents require a keen and sensitive eye, and Vanessa has consistently demonstrated her ability to deliver excellence. She is responsive, timely, and above all else, provides the highest quality in her work. I recommend Vanessa without hesitation.”
— Casey A. — Head of School, The Equity Project (TEP) Charter School
“Vanessa is a great copywriter who delivers! She beat our deadline and used her personal experience as a mother to write a practical guide on how moms can get outdoors. She was easy to work with and responsive throughout the entire process. I'd hire her again!”
— Megan M. – Owner & Founder, LAAF Travels
Portfolio
Featured on MSN
Parenting in the Big Apple comes with all kinds of challenges…and rewards. Here are 10 nature-themed playgrounds that provide an escape from busy city life.
*This blog was written for Mommy Poppins and also picked up by MSN.
The Everymom
Mommy and Me Classes are a special time for mothers to bond with their children. From swimming to cooking to outdoor learning classes, these are the perfect way to have fun and create lasting motherhood memories.
*This blog is published at theeverymom.com.
Expert Website Copy
Your website deserves expert skills behind-the-scenes. That’s where I come in.
Here are just a few examples of website copy I’ve done for my wonderful clients.
Let’s get to work!
Parenting & Early Childhood Education Copywriting
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![As a parenting copywriter and motherhood copywriter, I know what it takes to be a mompreneuer]()
Moms as Entrepreneuers?
Meet the mompreneur. She’s passionate. Fierce. Determined. Nurturing. Loving. Capable.
She’s YOU.
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![Helping NYC parents and mothers find all the best spots to adventure with kids]()
Playground Joy for NYC Parents
Check out this playground post that reached over 40,000 Facebook users!
*Vanessa is a writer for Mommy Poppins – a national parenting and family activity website.
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![Parents searching for a family-friendly bed and breakfast near NYC, look no further!]()
Family-Friendly B&Bs
Cozy up with the kids in a quaint bed and breakfast this winter. Sip hot cocoa next to a fireplace. This Mommy Poppins blog will help you get ready for your next family adventure.
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Parenting is a Wild Ride!
Planning a family adventure?
Check out this list of the 40 best theme parks in the USA for families to enjoy.
Motherhood Copywriting Blogs
Ah, the joys of motherhood… Endless laundry & tough stains that seem impossible to remove.
The secret, simple recipe to get rid of tough baby stains and ultimately rid your life of toxic cleaners is right at your fingertips, mama!
Get the FREE recipe here.
Anxious? Full of emotions? Wondering how to transition back to work after maternity leave?
I’ve been there.
Transitioning to motherhood is a journey; transitioning back to work is a whole separate hurdle. Here are 10 tips to help ease your worries.
Mother Nature is calling your name. From a mother to all moms – here are ways to explore the great outdoors solo or with friends and family.
Ladies Adventure and Food (LAAF) Travels has terrific opportunities to plan your next adventure. Let’s go!
Bundles… of Joy!
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One and Done
Sit back, Relax…
And let the weekly blogs roll into your inbox!
They’re essential for SEO, help drive traffic to your website, and can bring in more customers.
What’s included?
✨ 4 SEO blogs per month
✨ Royalty free images & alt text
✨ Extensive research and backlinks
✨ Detailed plagiarism, grammar, and editing checks
With one, easy package your entire month of blogs is in expert hands!
What’s the bundle price?
$1,000*
Total Savings: $200
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It Takes Two
Two for one!
If you’re ready to take your business to the next level, this is perfect for you.
Communication is key.
Email marketing ROI is an average of $36 for each $1 spent. (Litmus, 2022)
To connect to your community, you need to have both consistent, engaging blog content and personal, clear email communication.
Here, you get both!
What’s included?
✨ EVERYTHING in the One and Done Bundle…
PLUS:
✨ 7-10 welcome email sequence that sets the foundation of your email list
✨ Email marketing that conveys your unique voice.
✨ Images & formatting provided
What’s the bundle price?
$2,000**
Total Savings: $250-$700
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Three Time's the Charm
Ready for Freedom?
You deserve it!
This Bundle of Joy will truly ease your mind and eliminate any procrastination problems.
You’re investing in YOU and YOUR BUSINESS & getting 3 Full Copywriting Items at HUGE SAVINGS!
The full business package. To jumpstart your biz AND keep it climbing in Google searches…let’s get you to page 1!
What’s included?
✨ EVERYTHING in the One and Done Bundle…
PLUS:
✨ Exquisite website copy (5 pages) personally tailored to share your brand and voice
✨ A brand-focused opt-in (i.e., E-book, How-to Guide, etc.) that targets conversions and customer acquisition
✨ An immediate blog (4 posts per month) that speaks to your community
You’ll have a full website, an exquisite opt-in, AND a stellar blog in this complete package.
A strategic opt-in can increase traffic and sales, build your brand, and provide valuable info to loyal followers.
A smart marketing strategy – instead of paying for expensive ads that will eventually end, invest in a “forever” blog that keeps on giving… without lifting a finger!
What’s the bundle price?
$3,400**
Total Savings: $300-$800
*Bundles are currently available for New Clients ONLY. Please inquire about bundle pricing via email or during our discovery call.
**Bundle prices include one full email sequence/one full website copy/one opt-in and one month of blogs. After the email, opt-in, or website projects are complete, the price reverts to $1,000 per month for 4 blogs on a monthly retainer basis.
Services & Rates
Website Copy
*Starting at $2500 (5 pages)
Are you #1? Your website deserves to be at the TOP of Google rankings. Find comfort knowing that the SEO research will be done for you and your voice will shine through to your customers.
Blogs
*Starting at $300
A MUST. Blogs are an essential part of all websites, especially when it comes to Early Childhood and Motherhood. Blogs will increase traffic to your site, strengthen SEO, and personalize your business. Bottom line — you need regular, robust blogs!
Emails & Newsletters
*Starting at $150 per email/newsletter
Let’s get personal. Emails and Newsletters are how you build an empire. This is how you build a following of loyal customers. Your emails and newsletters should be fresh, consistent, and speak to the hearts of your people.
Tell me about it. Seriously. As a customer, a parent wants to know as much about a product as possible before clicking “Add to Cart.” Is it Organic? BPA-Free? Non-Toxic? Made in the USA? Eco-friendly? All of these descriptions matter when planning your marketing strategy.
Product Descriptions
*Prices vary
On our initial consultation call, feel free to tell me any additional services you would like to explore, and I’ll be happy to provide options.
Additional Services
*White Papers, Social Media ads & management, hourly consulting, & more
*Ask me about bundle options and monthly retainers for subscription-based pricing.
Meet Vanessa
Your Copywriter for Early Childhood and Motherhood
At first sight,
A mom and family-centered Midwesterner with big-city experience.
Passionate about organic products & food, sustainable living, and local materials.
A seasoned educator and elementary school administrator with a Master’s Degree in Early Childhood Education.
A lucky aunt, former nanny, babysitter, & all roles in between.
On a more personal note,
An eternal optimist.
A lover of romantic comedies.
A “glass is overflowing” type of girl & a fan of humor and puns.
An empath with a heart of gratitude and a keen preference for listening.
Contact Vanessa directly.
vanessaleighagency@gmail.com